High Fat Diets and Athletic Performance

If you still believe that athletes need to consume diets high in carbohydrates and sugars before and during competition and training, you are living in the past. The research that you are basing this assumption on is old and likely funded by the Gatorade Sports Science Institute. Not only can athletes perform at elite levels […]

Holistic Land Management- Beyond Grass Fed

EPIC is committed to redefining what constitutes a “healthy snack” by sourcing meat from the finest purveyors possible. While “grass fed” and “organic” is generally synonymous with healthy and humanely raised animals, the EPIC team believes that these standards are only the beginning to a greater and more encompassing system that can create value and restore […]

Investing In Your Brand- EPIC Style

In the 10 years of being lovers, Katie and I have started 3 companies together. The first was a commercial recycling business that serviced over 25 restaurants, condos, and bars in Austin. We were in college and this money paid for our tuition. Our second company was a whole foods, raw, and vegan brand called Thunderbird. We […]

Certified Gluten-Free

We are proud to announce that all EPIC products are now officially recognized by the Gluten-Free Certification Organization and The Gluten Intolerance Group! The GFCO is the leading and most trusted gluten-free certification program in the world. As a result, all EPIC products are transitioning to wrappers that proudly display the official Certified Gluten-Free logo! […]

Embrace your instincts

By all practical accounts Katie and I are not what you would expect from the executive team behind a category-revolutionizing brand that is the quickest growing company represented on the energy bar aisle. We are young, did not study business, wear athletic clothes to board meetings, and often make decisions based on gut instinct. These […]

The Great White Bison

Last winter we visited one of our bison suppliers to see these amazing animals during the snowy season. The temperature was around 10 degrees fahrenheit, there was over 5 feet of snow covering the earth, and to make the environment even more harsh, a blustery winter storm was on the horizon. It was an incredibly […]